How SafeRock optimizes Merchandising profitability and Marketing spend
- There are fundamental changes in shopping behavior due to online shopping, including Amazon. SafeRock’s solution, vetted and supported by Google, precisely guides traffic to where you need them to seamlessly increase clicks and transaction for your website and stores.
- What makes SafeRock different is our focus on the marketing-merchandising relationship inside the retailer, and our deep experience in retail operations and strategy, combined with executive-level management work suitable for board approval.
- SafeRock connects search to transactions, and optimizes available inventory and marketing spend using our best-in-class ROI analytics. This provides the retailer with a complete view of online and offline performance by linking ROI, ROAS, and product profitability.