Our promotion optimization system measures the baseline and ad lift of your promotions, so you can understand the exact sales and profit impact of each promotion, and your most and least profitable offers. Equipped with this information, Marketing and Merchandising can make better decisions that improve customer response at all touch-points.
For brands and retail, our predictive algorithms accurately forecast total item and category sales.
In the energy sector, we use predictive analytics and machine learning algorithms to forecast oil and gas production for public and private operators. Our system contains custom decline curves for over 15,000 wells in Eagle Ford and Permian. We dynamically generate forecast new well output, as well as EUR and future production for any collection of wells.
PROMOTION OPTIMIZATION SYSTEM
To improve total profits
Use our ‘best in class’ promotion optimization system to increase store and online traffic, total sales, and gross profits. We help increase ROI for marketing and merchandising.
HIGHER ROI FOR MOBILE, STORE AND OMNI-CHANNEL
To be more effective
Using our analytics and systems, you can improve your ROI at all customer touch points, including mobile, store, and omni-channel.
EFFECTIVE MARKET VERSIONS
To attract new customers, protect existing markets, and increase sales
Use our versioning system to segment price zones and localize markets. We can show you how to customize items and offers down to the store.
IN THE OIL AND GAS SECTOR, OUR SYSTEM:
- Calculates EUR for oil and gas wells
- Automatically spots anomalies, outliers, and re-completions
- Forecasts expected production for the next 1, 2, and 6 months
- Uses machine learning to calculate an optimal ARPS decline curve for each individual well
FOR BRANDS AND RETAIL COMPANIES, OUR SYSTEM:
- Integrates marketing and merchandise planning with online traffic to reduces out-of-stock
- Accurately forecasts retail sales using predictive algorithms and machine learning
- Improves both marketing ROI and return on ad spend