Company Profile



About SafeRock

SafeRock serves Global and Regional companies in North America and Europe, and we have deep experience serving the consumer, industrial, food, retail, education, and energy sectors.

SafeRock is a champion for businesses that desire tactical and strategic guidance to guide their growth. We also works closely with public and private company Management and Boards that are facing transformative challenges and need objective, realistic advice.

As an example, for a major private equity firm we established a global workflow spanning 12 countries and a shared services platform. In this situation we helped the portfolio company to grow by 500% from $2.6 billion to $12.4 billion. For another public company we focused on improving operations and enabled 19.6% growth from $2.2 billion to $2.6 billion. Separately, SafeRock advised key Board Members on the go-private sale of a public company valued at $8.3 billion at a +35% premium to market cap.

Our work results in strategic growth through mergers and acquisitions, as well as top-line and bottom-line improvement, and we provide best in class technology to support the digital and omni-channel transformation of companies. In the current economy, we see reduced discretionary spend especially for retail and services, while at the same time there is growth in essential services, digital, shop-at-home, and online work and entertainment. This creates opportunity for investors and companies that are positioned with the right resources and SafeRock is supporting these companies that can accelerate business at this time. We are also helping Management at those companies that need to reorganize their Business Model and ensure liquidity now, so they can emerge more nimble afterwards.

Our case studies show how our focus on results, operational effectiveness, and higher ROI. SafeRock can improve your business with custom solutions, co-investment in joint projects, and advanced solutions that bring new perspectives and answers. Here are some selected engagements for your review:


Our History

SafeRock was started in 1997 to provide services for retailers and publishers that applied data science to improve market segmentation and automate versioning. We enabled ‘one time data entry’, and streamlined digital workflows for companies including Newsday, Time-Mirror Corporation, Sports Illustrated, Pergament Home Centers, and others.
Subsequently, Saferock developed unique educational technology for e-content, as well as state-specific content for high-school and middle-school science, mathematics, social studies, and ELA material used in US schools. 
SafeRock now advises Management at our client companies to improve their financial bottom line, gain market advantage, and increase company value. We help to improve operations, reduce time to market, and increase market value. Where appropriate we recommend companies to leverage Data Analytics and Big Data in a systematic manner to drive these benefits. SafeRock has developed proprietary tools and algorithms that optimize ROI and offer these to integrate online and offline commerce. We continue to leverage our deep operational expertise and combine it with suitable business practices to support stakeholders and increase company value.


Our Experience

SafeRock advises companies whose businesses are growing with our strategic advisory, M&A, and business services. We are also supporting clients that need to shrink operations and reset their Business Model so they can emerge more nimble and slimmer after getting through current challenges.
SafeRock improves business operations and enhances company value with omni-channel transformation, strategic planning, and M&A. In addition to our strategic advisory experience, SafeRock has deep strength in Analytics, Big Data, and operations for Marketing and Merchandising. Our proprietary algorithms and ‘Best-in-Class’ ROI analytics improve marketing efficiency and our strategy services successfully increase Shareholder Value.
We look forward to discussing with you in greater detail how we can serve your business. Let’s arrange a time to speak and align to your strategic goals. Contact us at (646) 535-0110 and by email at


Giving Back

SafeRock believes in giving back and continuously does so through pro bono work and advisory roles.

  • We are pleased to have contributed and developed health awareness and educational content for the Skin Cancer Foundation, dedicated to the mission of decreasing the incidence of skin cancer through public and professional education and research.
  • SafeRock serves on the Young Executive Council for The Council for Economic Education, which promotes financial literacy and mentorship for students and educators in the United States,
  • SafeRock is an Advisor to The Maria Cristina Foundation, an international charity that provides education to children from slum districts in Asia.