Marketing

Growing customer engagement

Our proven expertise strengthens your company’s marketing edge

SafeRock improves the effectiveness of marketing for online, offline, and social media platforms. With our extensive operational experience, we can improve merchandising and marketing, automate production workflows, manage assets, and increase ROI for our clients. SafeRock can deploy its ‘Best in Class’ marketing analytics to improve sales response at every customer touchpoint, by item, category, customer segment, trade zone, and season. In addition, we can customize our systems to suit your particular needs and integrate with internal enterprise systems and data warehouses. 

Our powerful engines work in near real-time, using sophisticated models that apply Big Data to improve marketing decisions and optimize budgets. This improves promotion efficacy in a comprehensive way that combines return on investment for physical stores, marketing channels, and e-commerce.

 

EXPERTISE

We provide strategies and technologies that work, and we know how to improve, re-engineer, and strengthen marketing effectiveness. 

We work with these main objectives:

  1. Sharpening promotion decisions and marketing ROI
  2. Capturing excess value from online ads, social platforms, and search engines

Our unique tools will help your company recover lost sales, improve demand forecasts, and increase bottom line profits and top line sales. We support companies to improve their marketing budgets and spending by accurately measuring what worked, and showing where to increase spend, and where to pull back. 

SafeRock doesn’t just provide temporary fixes to your marketing challenges. Our return on ad spend analysis uses multi-period planning to effectively link marketing and merchandising, and find the optimal levels of inventory while looking at demand and final prices to keep making your business more nimble and continue finding innovative strategies that adapt to your business’s unique needs. 

 

WHAT WE PROVIDE: OUR SERVICES AND SOLUTIONS

Using advanced data analytics, we work to help you create unique marketing strategies to optimize your company’s performance. SafeRock provides these solutions to maximize marketing efficiency:

  1. Best-in-class ROI Analytics solutions
  2. Regular price optimization
  3. Promotion optimization
  4. Pricing, inventory, and markdown optimization

At SafeRock, we don’t believe in a one-size-fits-all approach. Our data science experts can create custom solutions so that your company can realize its full potential. 

Watch The SafeRock Solution here and learn more about our methodology.

SafeRock’s data science team can accurately project sales, forecast market demand, and help capture lost sales. Along with our algorithms for calculating incremental sales and profits, this helps to drive customer traffic and transaction, calculates the true ROI of marketing spend, and shows how to optimize the tradeoff between price and profits.

 

STAY IN TOUCH

We can provide insight into the trends, targets and levers in your industry in order to bring you forward and exceed your goals. Connect with us for a confidential conversation.