About Our CEO



Shah Karim is CEO of SafeRock and has served in the role since 2005. He is an expert on strategic advisory, growth, and industry challenges. Shah is committed to utilizing Big Data, ML, AI, and algorithms to support his clients’ needs.  

 He has served in a variety of leadership and mentorship positions outside of his role as CEO. Shah is also an Innovation Fellow at Columbia Business School. He is an elected member of the Board of Governors for the Yale Alumni Association. He is a Judge for the MacArthur Foundation’s $100 million prize competition entitled “100&Change.” Since 2015, Shah has been an Executive Mentor with the National Retail Federation, deeply committed to encouraging and supporting first-generation students in their career aspirations. He serves on Penn State’s Industry Advisory Board for Enterprise Systems, and on the Board of Governors at the College of Merchandising and Digital Retailing at the University of North Texas. He is a Fellow of the Tribeca Disruptors Foundation at the Tribeca Film Festival, a community of accomplished and promising innovators dedicated to propelling their respective fields further. 

 Shah frequently speaks at global conferences and contributes to publications. He has been interviewed recently by Forbes on Leadership and Culture. Shah has been a guest or keynote speaker on Leadership, Megatrends, and Big Data at numerous international conferences around the world including in the United States, Austria, China, Germany, Malaysia, Turkey, and the UAE. He has authored and co-authored research published in CITI Research, Retail & Leisure, Retail Solutions Online, Chain Store Age, Apparel News, Handelsblatt, and Shopping Center Business. He is recognized as a “Top 100 Retail Industry Influencer” by Retail Digest.

Shah received his B.A., M.A., and M.Phil. degrees from Yale University.





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Email: info@saferock.com
Phone: (646) 535-0110