By all accounts, holiday 2017 was one of the most successful retail seasons in a decade. Most, if not all, online retailers were up 10-50%, with physical stores up 1-8%, all in all, an excellent performance.
Now is the most exciting time ever to be in retail. The physical touch, the personal attributes of contact with a human being have not left us—witness the resurgence of Best Buy and the fact that Amazon is putting live human beings into their bookstores, pick-up locations, and inside Whole Foods. On top of this, how many retailers no longer offer 24/7 live chat services. It’s almost unheard of if you don’t.
On the flip side, guesswork, emotion, and “feel” have less to do with success. Experience counts, but data, collecting the right data, manipulating that data, understanding that data, and most importantly taking specific action on the data counts for far more.
The winners define themselves on who accesses the data, shares it, utilizes it and moves quickly on it.
If you are slow, you lose—simple as that.
The SafeRock team of engineers, data scientists, programmers trained at the United States’ most prestigious universities such as Yale, Columbia, Stanford, and NYU are second to none. The firm is fast, diligent, and understands how to collect and assimilate data and give guidance, and not just for retail and CPG companies, but also energy, finance, and other sectors as well.
One example is our work for the energy sector. The company was challenged with studying the variable performance of over 20,000 domestic oil and natural gas wells, each with its characteristics, peculiarities, and aging, and adding predictability to all wells in the portfolio, along with new ones under production. The solution we created was matched against the world’s second-largest oil producer, the client firms’ predictive analytics, and our answer was 78% MORE ACCURATE) (add predictive energy link—graph) than either.
We know what data to ask for, what to create, and how to analyze it to solve problems and answer questions.