It was my privilege to present the Industry 4.0 keynote on Big Data at i-KNOW 2017 in Graz, Austria on October 11, with over 400 scientists, academics, and experts gathered from across Europe and North America. This is a leading annual gathering on cognitive computing and Big Data applications. I commend their excellent CEO, Stefanie Lindstaedt; wonderful team including Sebastian Dennerlein; and practical thought leadership across the social computing environment.