If it hasn’t done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020.
Complete article available at Chain Store Age.
About SafeRock Retail
SafeRock advises US and international retailers on Omnichannel, Big Data, and Analytics. We develop statistical measures of promo effectiveness, seasonality, and baseline sales. Our algorithms measure promo lift, sales and gross margin lift, financial ROI, and ad performance.