Summary:LEAD, the leading magazine from Germany on digital business, recently included Shah Karim, CEO of SafeRock, among its 2014 Retail Thought Leaders. Karim was quoted as saying:
“By 2020, retail will have evolved in amazing ways. It will be more localized yet naturally omni-channel. The ‘share’ and ‘maker’ economies will make their presence felt. Locally, this leads to greater variety, excitement, and taste. Globally, big players will get stronger as they focus on core execution.
Tomorrow’s customer will be vastly more informed than in the past. Using the latest wearable and ‘smart’ consumer technologies, she engages effortlessly with content, society, and fashion to influence the ‘store’ from outside.
Technology barriers will decrease dramatically while use of Big Data analytics will increase. Search will shift to advice and be more responsive to proximity, situation and context. This will impact retail in a dramatic fashion, increasing competition while improving customer experience.
The importance of trust, value of brands, and blending with online will be important ‘critical success factors’ in the future of retail.”
SafeRock advises US and international retailers on Omnichannel, Big Data, and Analytics. We provide unique ways to improve promo effectiveness, sales and profit results. These drive company performance and lead to greater shareholder value.
DMEXCO is the leading global conference and exposition on digital marketing. Attended by over 30,000 visitors, DMEXCO is held annually at the Koelnmesse in Cologne, Germany.