The global Digital Marketing conference, Dmexco, featured Carrefour, Rakuten, Yandex and SafeRock on “Consumer Engagement: Disruptions and Innovation”. The conference took place in Cologne, Germany on September 10-11, 2014.
Shah Karim, CEO of SafeRock, moderated the panel. He notes “this was an intense, exciting discussion with informed and visionary panelists who are current executives at Yandex, Rakuten, and Carrefour. These are incredible global companies, and we discussed critical issues of consumer engagement, digital transformation, and Big Data that affect consumers globally.”
About SafeRock Retail
SafeRock advises US and international retailers on Omnichannel, Big Data, and Analytics. We develop statistical measures of promo effectiveness, seasonality, and baseline sales. Our algorithms measure promo lift, sales and gross margin lift, financial ROI, and ad performance.
DMEXCO is the leading global conference and exposition on digital marketing. Attended by over 30,000 visitors, DMEXCO is held annually at the Koelnmesse in Cologne, Germany.